COMFORT IS CERTAINLY enjoying its time in the spotlight. From soft fabric hands to roomy fits, relaxed garments from retail to wholesale are gaining momentum. In particular, promotional suppliers now offer athletics-inspired oversized tops, recently sported by celebrity heavy-hitters such as Miley Cyrus, Rihanna and Beyoncé.
J. America (asi/62977) currently offers the new Game Day Jersey (8229), made of very soft ringspun cotton jersey in a true oversized cut. “Demand has just been overwhelming,” says Steve Zimmerman, national sales manager. “We started shipping this style in mid-September and we’ve already sold through several containers, with no end in sight. We have them coming in every month to support the demand.”
Sherri McCarrell, marketing director for Boxercraft (asi/41325), says the oversized Pom Pom Jersey (T14) for women and youth in 19 colors is “by far our most popular style. Based on market trends, its momentum will continue through 2015, with additional fabric treatments, art applications and silhouette changes.”
While colleges and their Greek communities have been the most popular market for oversized jerseys, McCarrell now also adds high schools, cheer and dance teams and resorts to the growing list of customers. “This style got its initial push from sororities and fraternities,” adds Zimmerman. “Now we see a lot of potential in the resort, spirit/fan, team, corporate, special events and music industries.” – Sara Lavenduski
Oversized doesn’t just apply to the fit. The decoration should be similarly large, says Darren Amato, vice president of sales and marketing at AMBRO Manufacturing (asi/35201), even if it commands a heftier price tag. “Let clients know that they require a separate screen for each size in the run,” he says. “The print is what makes the look so popular, so you will fall short on expectations if it doesn’t extend to the expected length.”