FROM THE SUPER-RETRO, 1980s basketball high-top styles showcased by Marc Jacobs to the birdlike bright colors demonstrated in Chanel’s present collection, athletic shoes are getting their high-fashion due. Of course, they remain as popular as ever with athletes and kids. With a concentrated focus on color combined with ever-developing renovations in fabric technology, sneakers no longer qualify as mere accessories – they’ve become integral fashion pieces.
“We’re definitely starting to see new innovations in functionality when it comes to footwear,” says Kevin Giron, from the sales and support division at Driving Impressions (asi/50864). “For example, Adidas Springblades are designed to give runners more miles with less wasted energy.” Giron also cites comfort as a major contender in the latest designs. “In terms of comfort, all of the manufacturers are so good at what they do that even moderately priced pairs provide plenty of support.”
Finally, style is delightfully varied but seems firmly focused on colorblocking. “Fashionwise, the sky’s the limit in terms of color combinations and design patterns,” Giron says, “but right now, contrasting colors – as seen on Nike’s Vomero shoes – are very popular.”