Live to Ride

Few people are more familiar with the meaning of sacrifice than members of the military.

Live to RideFew people are more familiar with the meaning of sacrifice than members of the military. Away from home for months and even years at a time, often in the middle of inhospitable and downright perilous locales, they’ve accepted that their job can result in the loss of life and limb. For those who return home, the adjustment back to civilian life can be challenging for both the veteran and loved ones.

To create fellowship and community, the nonprofit Combat Veterans Motorcycle Association (CVMA), with chapters in all 50 states, brings together combat veterans and their families for recreational motorcycle riding and to raise money for veteran care facilities. One chapter, 23-5 in Central Texas, recently searched for a decorator to provide them with embellished apparel for special events. The merchandise would benefit both the chapter and other veteran programs.

Last May, the chapter’s auxiliary commander Diane “Sauce” Trujillo came upon Sparkle Plenty Designs (asi/88442) in Philadelphia and reached out to co-owners Andrew and Lee Romano Sequeira regarding apparel for the female members. “When we finally came across Sparkle Plenty Designs,” says Trujillo, “we had searched for some time to find someone who could work with us to embellish our shirts. We couldn’t be happier with the results.”  

Sparkle Plenty put together tops with a design inspired by the organization’s national trademarked logo. Each of the 10 garments, including tank tops (3533) from Next Level Apparel (asi/73867), cotton T-shirts (2000L) from Gildan Activewear (asi/56842), ladies’ V-neck T-shirts (S04V) from Hanes/Champion (asi/59528) and fitted tees (6004) from Bella-Alo (asi/39590), was embellished with premium rhinestones.

“Wherever there is a population of women within a business, social group, organization or team, bling will sell, period,” says Andrew Sequeira. “They love the finished look. Women make up a significant audience of different ethnicities, ages and interests, who are all prospective buyers if you present them with an example of this type of decoration.”

– Sara Lavenduski