In The Red

The impact and effectiveness of red in any promotional campaign can’t be underestimated. The fall season will be alive with this standout hue; keep an eye out for bright and succulent tomato-y reds that nearly tip over into orange.

“Red evokes energy, and it’s attention-grabbing and provocative,” says KayLee Wheeler, product designer for the Vitronic Promotional Group (asi/93990). Red makes an elegant pairing when applied to leather products. It is also remains the top color choice for company logos. While Pantone has tabbed the darker Aurora Red as a color to watch this fall, any shade will prove successful. “Fashion trends show that red is a constant,” says Wheeler. “Even with the variances in hues from spring to fall, red will not be a color that gets overlooked in any product.”