The colorblocking craze is still quite alive and well, as evidenced by this spring’s high-contrast, high-fashion interpretations by DSquared, Cedric Charlier and Balmain. This retro-inspired decorating style is an imaginative way for companies to put a spin on promo staples like polos, sweatshirts and jackets to create a successful branding campaign.
“Colorblocking is a trend that’s bold and fun and doesn’t quickly go out of style,” says Jennifer Bailey, spokesperson for Dickies (asi/49675). “It’s unique in that it’s multifunctional yet simple at the same time.” The look is a fit for just about anything, from fashion to workwear. And while colorblocking is in itself decorative, it leaves plenty of room for logo embellishing. “Colorblocking can be used in a way that’s not overpowering and keeps company logos as the main focal point,” Bailey says.
Decoration Tip :
T-Shirt Tycoon Solutions Inc. (asi/87000) opted for waterbased inks to print cleanly over the seam in the center chest. “It is important to choose a design color that fits well with the body and sleeve colors,” says Senior Key Account Manager Lake Tankersley. “Neutrals are often the best choice if you’re looking to avoid any clash between the decoration and the garment.”