A stunning current fashion trend, rainbow patterning offers a standout contrast to the enduring popularity of neutral apparel. This trend exists in a number of varieties, from gradient patterns and traditional stripes to knit apparel and tie-dyes.
"This trend is significantly unique because there are so many different ways in which each designer or company can achieve their own variation," says Yvette Corona, wholesale marketing representative for American Apparel (asi/35297). "From varying methods of layout and design to the colors that are used, the possibilities are really endless!"
Tim Tousignant, president/owner of Kerr's Cotton Creations Inc. (asi/64510), agrees. "There is a high level of interest in bright rainbow colors for spring apparel," he says. In addition, tie-dye designs are especially applicable to wearable promotional items. "Tie-dyed apparel, especially shirts, makes the perfect choice for staying in tune with this high-fashion trend," Tousignant says. "They're great for a promotional campaign aiming to incorporate a solid area for decorating on the center or left-breast area of a garment while also featuring bright, bold rainbow colors."
Rainbow-striped tote (A97342) from Vitronic Promotional Group (asi/93990; circle 88 on Free Info Card).
Rainbow-print side-zipper shorts (RSACS301GR) from American Apparel (asi/35297; circle 87 on Free Info Card); screen printed by Visual Impressions (circle 86 on Free Info Card).
Tie-dye crew-neck sweatshirt (PNARBBWCS) from Kerr's Cotton Creations Inc. (asi/64510; circle 85 on Free Info Card); screen printed by Visual Impressions (circle 86 on Free Info Card).
Decoration Tip :
For a powerful fashion statement, embroider rainbow-themed logos on black or navy apparel to make the colors pop off the dark background. Or use navy or green logos to ground attention-getting rainbow patterns.