A stunning current fashion trend, rainbow patterning offers a standout contrast to the enduring popularity of neutral apparel. This trend exists in a number of varieties, from gradient patterns and traditional stripes to knit apparel and tie-dyes.
“This trend is significantly unique because there are so many different ways in which each designer or company can achieve their own variation,” says Yvette Corona, wholesale marketing representative for American Apparel (asi/35297). “From varying methods of layout and design to the colors that are used, the possibilities are really endless.”
Tim Tousignant, president/owner of Kerr’s Cotton Creations Inc. (asi/64510), agrees. “There’s a high level of interest in bright rainbow colors for apparel,” he says. In addition, tie-dye designs are especially applicable to wearable promotional items. “Tie-dyed apparel, especially shirts, makes the perfect choice for staying in tune with this high-fashion trend,” Tousignant says. “They’re great for a promotional campaign aiming to incorporate a solid area for decorating on the center or left-breast area of a garment while also featuring bright, bold rainbow colors.” – AT
This tie-dye crewneck sweatshirt (PNARBBWCS) is from Kerr’s Cotton Creations Inc. (asi/64510; circle 108 on Free Info Card); screen printed by Milwaukee-based Visual Impressions (circle 109 on Free Info Card).
This rainbow-striped tote (A97342) is from Vitronic Promotional Group (asi/93990; circle 100 on Free Info Card).
These rainbow-print side-zipper shorts (RSACS301GR) are from American Apparel (asi/35297; circle 110 on Free Info Card); screen printed by Milwaukee-based Visual Impressions (circle 109 on Free Info Card).