Trend Alerts: Foil

Consisting of metallic paper applied by heat, foil decoration gives promotional items a distinctly “metal” look. Whether used alone or in a mixed-media design, foil is a hot way to freshen up your client’s brand. “It’s inexpensive, adds a nice sheen to your garments and is simple to do,”says Greg Gaardbo, owner of Shockwaves Promotional Apparel (asi/87144).

This trend appeals to just about all demographics. “There’s no gender,”Gaardbo says. “Males and females can appreciate foil decoration. It all depends on the clientele.”

T-shirts, tank tops and almost any other piece of apparel can be decorated using foil for a shiny, fun impression. “The possibilities are endless,” he says. Use your imagination – and ask the client which aspects of the design he or she would like to highlight most. This will help guide the embellishment process.

Foil decoration can be mixed with a lot of different processes, including discharge printing, sublimation, sequins and other multimedia designs. If your client can envision it, it can probably be done, though more complicated designs will cost more. Bring samples of foil-decorated items when meeting with customers to make a memorable impression.

The Women’s Woodland Camo Long Sleeve Top with Gold Foil Star (8519) from Rothco (asi/83708; circle 104 on Free Info Card) is made of a cotton/spandex blend with a foil star in a circle design. It’s available in sizes XS-XL.

This lightweight VarsiTee Slub (T17) from Boxercraft (asi/41325; circle 106 on Free Info Card) is a long-sleeve top with athletic stripes on the sleeves. Made of a cotton/poly blend, it features Next Generation Decoration transfer in silver foil.

Shockwaves Promotional Apparel (asi/87144; circle 105 on Free Info Card) decorated this tank top for a customer’s athletic line. The ribbed top features a stretchable design including foil.

In Your Face (asi/62494; circle 107 on Free Info Card) offers this gray short-sleeve all-over sequin-print design on the the shirt front.