Stitches

Trend Alerts: Berets

Hats off to the beret! “Berets are such an icon in fashion and uniforms that they’ll never go away,” says David Goldman, vice president of Philadelphia Rapid Transit (asi/77945). He explains that there’s always a core market for berets, including fashionistas and people in uniform: security officers, those in the military, marching band members, and hotel and restaurant staffers.

“Berets are very easy to decorate, easy to hoop, and always a fun item to receive as a gift or promotional item,” Goldman says.

Typically unisex and one-size-fits-most, berets are durable, attention-getting, universally popular and functional. According to Goldman, wool is by far the most popular material for berets, and black and red are the most common colors ordered. As far as decoration, clients prefer embroidery, followed by pins, buttons and patches.

From an advertising specialty standpoint, the beret really shines when paired with European-leaning promotions. He cites a recent television show and French wine and cheese companies as examples. Suggest berets to clients as a fun and unique option to promote their brand in style.


This fully lined Wool “Service” Beret (4035) from Philadelphia Rapid Transit (asi/77945; circle 93 on Free Info Card) is made in the Czech Republic and features vinyl trim, eyelets and badge support.


Assertive Creativity (asi/37166; circle 91 on Free Info Card) offers this comfortable knitted wool-polyester mix beret hat (EP-WW-004-12), perfect for the cold winter; decorated by Jane Swanzy, owner of Houston-based Swan Marketing LLC (circle 92 on Free Info Card).


Get the 11 ½” Wool Beret (4011) from Philadelphia Rapid Transit (asi/77945; circle 93 on Free Info Card); choose from a variety of colors for this one-size-fits-most hat; decorated by Jane Swanzy, owner of Houston-based Swan Marketing LLC (circle 92 on Free Info Card).


Available from Philadelphia Rapid Transit (asi/77945; circle 93 on Free Info Card), the Wool Boucle Beret (4170) is made of wool and available in six color options; one size fits most; decorated by Jane Swanzy, owner of Houston-based Swan Marketing LLC (circle 92 on Free Info Card).


This Black Director’s Beret is available from Beistle, (asi/39540; circle 94 on Free Info Card).