Red is the new black – according to Jennifer Tsai, the designer behind Tri-Mountain’s (asi/92125) Lilac Bloom line for women. “The colors we see women gravitating to are reds, pinks, magentas and corals,” she says. “These colors are bright, feminine and flattering to most skin tones. It is the color that suits every type of woman, and it can boost confidence and make one feel in control.”
Tsai points out that tailored, feminine fits are much preferred over “boxy polos and bulky sweaters of the past,” and it’s critical to show up with physical samples when trying to sell women’s wear.
“Details like princess seaming, narrow plackets and ¾-sleeves can all offer a slightly more feminine feeling to your average button-front shirt and polo,” says Catherine Tremblay, a merchandiser for alphabroder (asi/34063). She adds that layering pieces, such as cardigans and full-zips, are popular with female wearers, as well as active-inspired polyester pieces.
In order to sell to this market, Tremblay recommends “offering a comprehensive selection of women’s styles that womens can feel comfortable in.” She also cites heathered colors and deep jewel tones as top sellers.
Stay active with the North End Ladies’ Excursion Concourse Performance Shirt (77047) from alphabroder (asi/34063; circle 89 on Free Info Card). This 100% polyester top features a moisture-wicking finish, a hidden button-down collar, adjustable cuffs and lower cuffs with a hidden zipper.
Sail on with the Sheer Jersey ¾-Sleeve Boat Neck (6344) from American Apparel (asi/35297; circle 110 on Free Info Card). Made in the USA with 100% sheer jersey cotton, this form-fitting top includes a contoured waist; decorated by Howard Potter, CEO of Utica, NY-based A&P Master Images (asi/702505; circle 102 on Free Info Card).
The Addison (LB683) two-button blazer from Tri-Mountain (asi/92125; circle 111 on Free Info Card) consists of 57% cotton/39% polyester/4% spandex and is accented with a matte satin lining inside the front panels and upper back. It also features front darts, back princess seams, two welt pockets and single-buttoned cuffs; decorated by Howard Potter, CEO of Utica, NY-based A&P Master Images (asi/702505; circle 102 on Free Info Card).
A full-zip jacket, the Anna (LB674) from Tri-Mountain (asi/92125; circle 111 on Free Info Card) is made with 60% cotton/40% polyester fleece. It features a wide rib collar, cuffs and sweep.