Niche: Charity-Related Gear

Why do so many people and organizations focus on planning events to raise money and awareness for a cause? “Fundraising is wonderful – it brings people together for causes they care about, and raises funds the group may not otherwise generate,” says Lee Sequeira, owner of Sparkle Plenty Designs (asi/88442). Promotional items fit right into this industry. “I really like the idea of donors having a reminder of the charity/foundation/team/event they believe in, plus it allows the wearer to show concern for issues close to their hearts,” Sequeira says.

Animal shelters, children’s charities, walks for cancer awareness and veterans’ organizations are a few examples of causes/events that could benefit from ad specialties.

When a company affiliates with a cause, it raises goodwill for the company, and it also helps the organization, as a corporate sponsor provides clout to raise more money or awareness, says Bruce Everakes, president of Wolfmark (asi/98085).

Everakes believes end-users will keep products of this nature near and dear: “It gives people the sense that they are supporting a cause that has a positive end-goal. Everyone appreciates an item that is affiliated with an organization that is trying to help people.”

Shine on with the Crystal Ribbon Cap from Sparkle Plenty Designs (asi/88442; circle 112 on Free Info Card). A stylish way to show support, it’s made with Swarovski crystals, and hot-fix designs are available from this supplier on caps and shirts in various colors.

The Novelty Ties – Pink Ribbons Pink Background (PNKR-116-058) from Wolfmark (asi/98085; circle 114 on Free Info Card) are made of silk, measure 3 7/8” x 58”, and a matching women’s version is available.

Consisting of laminated, nonwoven polypropylene, the Breast Cancer Awareness Bags (LN8410) from American Ad Bag (asi/35290; circle 115 on Free Info Card) include side gusset pockets and a 12” carrying handle.

This Pink Ribbon Cap (5503) from Philadelphia Rapid Transit (asi/77945; circle 93 on Free Info Card) is a cotton twill, six-panel, low-crown cap with an adjustable slide strap.

Show your support in Dyenomite’s (asi/51185; circle 113 on Free Info Card) colorful tie-dyed all-cotton shirt, the Stock Awareness Ribbon tee (200AR). Get a colorful, textured look with this crinkle style tie dye with ribbon-dye pattern on the bottom right.

Measuring 60” x 25”, the Infinity Scarf – 80/20 Cotton Silk – Pink Ribbons on Pink (INF8020-116) from Wolfmark (asi/98085; circle 114 on Free Info Card) – is made with 80% cotton/20% silk with a tone-on-tone pink ribbon design

Patricia Cangelosi and Alissa Tallman are contributing writers to Stitches.