Showcase: Women's wear

This fall offers an array of new styles and designs in women’s clothing and accessories and in numerous categories, from outerwear and athletic gear to corporate apparel.

Elson Yeung, product line manager and designer for Ash City USA (asi/37127), says color embellishments are hot. “We see an increased use of athletic detailing and color ‘pops’ in women’s apparel,” he says. “Implementing that ‘pop’ of color on trims, zippers, zipper pulls and stitching emphasizes the garment’s flattering shape or silhouette and brings out the design of the style lines to the forefront.” Yeung says this trend is also on-point with current promotional apparel offerings. “Such designs create visual appeal, and they also emulate a retail-inspired look,” Yeung says. “Women’s wear is evolving.”

Jennifer Tsai, vice president of operations and Lilac Bloom designer for Tri-Mountain (asi/92125), also points to bright colors. “We’re seeing vibrant hues and color combinations (think magenta, orange, yellow and green),” she says. “Apparel in bold, bright colors is a great way for companies and employees to get noticed, especially during tradeshows and events.” Tsai includes knits as another mainstay: “ ‘Cozy’ is a buzzword at the pre-fall shows.”