Stitches

American Apparel, alphabroder Team Up

Stitches Top Apparel Supplier alphabroder (asi/34063) has partnered with American Apparel (asi/35297), another supplier from the magazine’s 2014 Top 25 list. The agreement allows American Apparel, known for its domestically made, fashion-forward styles, to become more widely accessible to a national wholesale audience, the companies say.

“We’re extremely excited about this venture and are looking forward to leveraging the solid relationships alpha-broder has already built with customers in the promotional apparel industry,” says Ray Hughes, distributor relations for American Apparel.

He adds that the company has made it a goal to bring more retail-inspired apparel to the advertising specialties marketplace, and that alphabroder’s vast distribution network will help American Apparel meet that goal.

David Clifton, chief marketing officer for alphabroder, says his company is also excited about the partnership. “Our customers frequently tell us that choice of brands and styles is critical to their business, and adding American Apparel to our industry-leading product assortment definitely delivers to their needs.”

Customers in the U.S. can shop for more than 40 styles from American Apparel by visiting www.alphabroder.com or calling the customer service department at (800) 523-4585.