Showcase: Sports Apparel

Over the past year, the variety and availability of quality athletic and sports-themed apparel have reached epic proportions.

Jeff Silcock, marketing manager for Stormtech Performance Apparel Ltd. (asi/89864), highlights the enhanced versatility of this season’s sportswear. “Today’s athletic apparel doesn’t just include moisture-wicking shirts for the gym. It also includes high-tech soft-shell jackets and performance fleece products, which benefit the end-user during athletic activities and when worn casually,” he says. “Having versatility in your apparel usage creates a better end-user experience. Customers can use these products for multiple activities and receive a stronger return on the product value.”

Compression tops are another top contender. “Short- and long-sleeve compression tops are very unique pieces of apparel,” says John Perez, marketing representative for Tri-Mountain (asi/92125). “They’re popular with sports teams and are incredibly versatile. They can be worn under a polo, a jacket or a jersey.” He expects these tees to meet with continued sales success and that they represent an ideal branding opportunity. “From a sales perspective, the trend will be most positive for athletics-based customers and can easily be an additional part of a branded apparel package for them,” he says.