Prints are rampant in the fashion world and have helped pave the way for all-over sublimated designs. From Agatha Ruiz de la Prada’s latest collection to Marc Jacobs’ sporty logo-infused lineup, sublimated techniques remain in the fashion spotlight.
Digital printing is one of the biggest developments ever in the apparel industry,” says Nan Napier in her recent El Paso Inc. article, “Technology Strikes Again: Digital Prints Invade Fashion”: “When you add to that popularity these new digital prints – think full-color designs printed directly onto fabrics in one process – you’ve got one noteworthy fashion development.”
This upsurge has been due to the improvements in technology. “Traditionally, printed textiles and wallpapers were the domain of screen printers. However, the introduction and development of digital inkjet technology and specially developed inks have fuelled the trend for smaller digital runs of printed fabrics,” reports FESPA, a global organization that caters to the digital-print industry.