Trend Alerts: Denim

Denim never goes out of style. That’s because it’s “comfortable to wear and easy to coordinate with other colors and materials,” says Gina Barreca, marketing director at Vantage Apparel (asi/93390). Chambray and other lightweight denim fabrics are particularly trendy for the coming season, she adds.

Taraynn Lloyd, marketing director at Edwards Garment (asi/51752), adds that the fabric looks good on everyone, which contributes to its popularity. Embroidery is a great choice for decoration in the promotional industry and beyond. “Denim is a soft but durable fabric and is easy to embroider,” Lloyd says. “The fabric seems to like having the embroidered stitch applied to it. In addition to traditional decoration emblems, patches and even heat-transfer decals work well on denim.”

Screen printing, laser appliqué and laser etching work well too, Barreca points out, and she believes the versatile material will continue to draw attention. “Denim shirts and jackets play into the modern prep trend,” she says. “Retail designers will be mixing fabrics with denim to give items a new twist, such as adding lace on pockets or cuffs.”

Cobra Cap’s (asi/45575; circle 86 on Free Info Card) Garment Washed Denim Cap (PDC-R) includes six panels and a fabric strap with brass buckle and brass eyelets; decorated by Nancy Watterson and Amy Epstein of Greensboro, NC-based Wear Yours (asi/356029; circle 87 on Free Info Card).

Made of 100% cotton twill, this stylish Tote Bag (B050) from Belle Mar (asi/45420; circle 89 on Free Info Card) features cotton web handles, measures 14” by 14” by 3”, and is available in washed denim plus four other colors.

Offering UV protection, the Ladies’ Cotton Denim Shirt (78004) from alphabroder (asi/34063; circle 91 on Free Info Card) comes preshrunk with adjustable cuffs and button-sleeve plackets; decorated by Jane Swanzy of Houston-based Swan Marketing LLC (circle 92 on Free Info Card).

This Women’s Woodbridge Denim Shirt (1976) from Vantage Apparel (asi/93390; circle 90 on Free Info Card) consists of 100% cotton denim. Enzyme-washed, it features a button-down collar and left-chest pocket and comes in sizes XS-3XL.

A model sports an all-denim ensemble at the Stella McCartney Spring Summer 2015 fashion show during Paris Fashion Week.

Check out the Brush Washed Denim Cap (I-3998) from Paramount Apparel (asi/75945; circle 93 on Free Info Card); it’s unstructured, low-profile and available in two colors: dark denim and washed denim.