Small Businesses Lag in Mobile Adoption American small-business owners overwhelmingly believe in the power of a mobile solution or app, but they have been slow to adopt the technology. A new survey from Endurance International Group found that 71% of owners feel a mobile solution or app would have a positive impact on their companies, but only 22% of firms currently utilize such tech tools.
Barriers such as expertise, time and expense appear to be preventing survey respondents from going mobile. For instance, half of owners who don’t have a mobile solution or app attributed that fact to their inability to build one. Nearly a quarter revealed that they were too busy operating their company to run an app. Meanwhile, another 22% said it’s too expensive to develop an app, while 5% maintained that they are concerned about security risks associated with having a mobile solution. Relatedly, more than one-third (37%) of owners feel that the time and resources required to create an app presents a significant impediment.