MV Sport Acquires the Game Brand Supplier MV Sport (asi/68318) purchased headwear and apparel brand The Game from Delta Apparel, Inc. (asi/49172). The Game, founded in 1986, is a recognized brand in the college and team dealer market. MV Sport paid approximately $14.5 million in cash at closing with an additional $500,000 for other unrelated conditions.
“We’re excited to be adding The Game to our MV Sport business,” says Josh Peyser, president of MV Sport. “The Game is a leading headwear brand with strong consumer recognition in the collegiate and team dealer markets, and combining it with our MV Sport product lineup gives us a formidable presence in all the markets we serve.”
MV Sport’s purchase includes The Game’s business with college bookstores and team dealers, as well American Threads, a full line of Made-in-USA sweats and tees. Delta did not sell The Game’s accounts receivable and certain undecorated apparel inventory, which the company expects to sell for approximately $6 million. Delta bought the business in 2009 for $5.7 million, and expects to realize a pre-tax gain of approximately $6 million.