From large contract shops to home-based embroiderers, apparel decorators are increasingly using social media to attract and connect with clients. In so doing, decorators are part of a much broader trend: A recent study shows that small and medium-sized businesses (SMBs) are relying more on social media to drive growth and enhance awareness.
Commissioned by professional social network LinkedIn along with market research firm TNS, the study found that 81% of SMBs use social media, with another 9% planning to use it for their business in the future. The report showed that social media is helping businesses in several areas. Over 60% find it useful in acquiring new customers, while nearly half use it as learning platform, particularly to get answers and recommendations for peers.