Optimize Images on Social Media

It’s easier than ever for decorators to photograph and share visuals of their work. The easy-to-use camera technology built into smartphones along with the explosion of image-sharing sites like Instagram, Pinterest, Tumblr and Facebook makes it convenient for decorators to spread high-quality images of their samples. But even though the technology is getting simpler, there are some considerations if you want to get the most out of your decorated apparel photos via social media.

First of all, professional photography still has an edge when you’re taking product photos where detail, lighting or other concerns are at play. You can definitely use your smartphone for on-the-fly or more frequent posting. “I grab my smartphone for a quick post, but if I post to Pinterest or Twitter or our blog, I want it to be the best possible quality,” says Serena Raymond, the social media and customer service associate for Flemington, NJ-based Ambro Manufacturing (asi/35201), who uses a Panasonic GH2 DSLR camera to take many of the images she uploads to the company’s social media pages.

To get the most out of your photos, post the images as far and wide as possible. “I believe in a simple concept called C.O.P.E. – Create-Once, Post Everywhere,” says Marki Lemons Ryhal, a social media expert and owner of consultancy Marki Lemons Unlimited. “Instagram has become my mobile tool of choice for sharing photos because I have the ability to share instantly with Twitter, Facebook, Flickr, Foursquare and Tumblr. Then, I pin the photo from my photo gallery to Pinterest.”

If the photo relates to a specific promotion or there’s some other point a decorator wants to make with it, add text to the photo itself as a call to action, which can easily be done with the app Textgram for Instagram. To add a visual flair, the app PicsArt allows users to create photo collages.

When posting a photo to social media, there are four main ways to increase the chance it’ll appear toward the top of a Google image search. The first and second are by giving it a relevant file name and alt text, with a term that someone is likely to search for, such as “embroidered-scarf-snowflake-pattern.” Third: Ensure the image isn’t too large – search engines take load times into account when reporting results. Finally, if you’re posting to a blog, Tumblr, or wherever else it’s possible, include descriptive captions.