Athletic Designs

Sporty apparel that integrates an athletic aesthetic with the latest in activewear fabric – think neoprene, latex and mesh – is hot for 2014. Designers like Tommy Hilfiger, Roland Mouret and Shiatzy Chen showcased numerous luxe pieces, from bodysuits to tracksuits, skirts and men’s shorts in their collections.

Anne Hughes, director of sales for Sun Mountain Sports Inc. (asi/90139), offers an analytical take on this killer trend. “There’s a real blending of style and function between athletic and everyday apparel,” she says. “For example, women don’t change into yoga pants when they get to class – they’re wearing them when they walk in and when they leave. The same thing is happening with golf apparel.”

Jeff Silcoc, marketing manager for Stormtech Performance Apparel Ltd. (asi/89864), says stylish athletic apparel appeals to a large client and end-user base. “These styles can cater to almost any market or climate,” he says. You don’t need to be an athlete or regular sport participant to experience the excellent technical features of sports apparel.”