Trend Alerts: Camo/Military


Your clients don’t have to serve in the military to appreciate one of the hottest trends of the season. “There really is no market that doesn’t buy camo and military at some point,” says John Ottaviano, director of sales and marketing at Rothco (asi/83708). Children and young adults are great targets for this style, as well as older consumers, many of whom are military veterans. However, the market isn’t limited to men.

“Pink camouflage items are extremely popular for breast cancer awareness promotions,” Ottaviano says. “They’re worn by women, men and children of all ages at awareness events and charity walks.” Other markets include rock music promos and corporate sales boot camps.

The enduring popularity of military-inspired clothing and accessories can be attributed to many factors. “The clothing portrays a strong, athletic image and is also highly functional,” Ottaviano says. “For 2015, the military boonie (bucket) hat is off the charts in popularity, especially with the street and skate crowd. And the Air Force MA-1 Flight (Bomber) Jacket was very hot last winter and will be even more so this fall and winter. It has a clean, athletic, muscular look that really enhances the male figure.”

Consisting of 100% nylon, the Kids’ MA-1 Flight Jacket with Insignia Patches (7341) from Rothco (asi/83708; circle 76 on Free Info Card) contains a reversible orange lining and poly fiberfill, four slash pockets and a zippered sleeve pocket with pen holder.

Get this 100% cotton Military Style Cap (109-1075) from Otto International (asi/75350; circle 94 on Free Info Card), featuring an adjustable hook-and-loop closure and available in six colors.

Jetline (asi/63344; circle 78 on Free Info Card) carries the polyester Camo Drawstring Backpack (BG220); its soft, adjustable nylon shoulder strap doubles as a drawstring closure.

Consisting of washed cotton canvas, the Deluxe Khaki Vintage Mesh Front “Star” Backpack (9165) from Rothco (asi/83708; circle 76 on Free Info Card) features four zipper compartments and an outside mesh pocket.

This Military Cap from WOV-IN (asi/92980; circle 77 on Free Info Card) is an unstructured hat with hook-and-loop closure; made of bio-washed chino twill, it’s available in five solid colors or a camo pattern.

Try the Ladies’ Camouflage Short-Sleeve T-Shirt (3685) from LAT Apparel (asi/65948; circle 79 on Free Info Card). It’s made of 100% ringspun cotton print jersey, and a portion of sales are donated to the Children of Fallen Soldiers Relief Fund Inc. and Fisher House.

Far from blending in, this model stands out in a sharp camo blazer at the Nicole Miller fashion show.-Taking place at The Salon at Lincoln Center in New York City, the event was part of Mercedes-Benz Fashion Week Fall 2015.