River’s End Names New CEO, Receives Capital Investment

River’s End Trading Co. (asi/82588) appointed John Maher its new chief executive officer and secured a private equity investment from firm GCI. Specific terms of GCI’s financial commitment weren’t disclosed, but River’s End expects the investment to support the growth of its apparel brands and decoration services.

“GCI’s investment in River’s End Trading Co. aligns with our strategy to foster sustainable, mutually rewarding partnerships with passionate people who lead innovative companies,” said Bill Schleicher, GCI’s president, in a statement.

Maher, meanwhile, has taken over the top leadership position at River’s End, replacing longtime executive Dick Ward. Formerly, Maher was a key officer at Lands’ End Outfitters (asi/250566), most recently serving as senior vice president and general manager. “I’m excited to be part of the River’s End Trading team of employees, sales representatives and partners as we build on the solid foundation that has made the company a top corporate and golf apparel supplier,” Maher says. “It’s a dynamic time for River’s End Trading Co. I look forward to leading the team, building strong partnerships and delivering on our growth strategies.”

Roland Technology Used To Make Cartoon SUV

Thanks in part to digital printing technology from Roland DGA Corp., a 2014 Toyota Highlander was transformed into a Sponge Bob-themed aquarium. Las Vegas-based graphics company Identity Brand teamed up with Acrylic Tank Manufacturing and the hosts of Animal Planet series Tanked to create a wrapped vehicle with a fully functional 800-gallon saltwater fish tank custom-fitted in the rear seat and cargo area.

The cartoon-clad “SUV-aquarium” was featured in a recent episode of Tanked.

“This was a challenging project,” says Phillip Dominguez, owner of Identity Brand. Identity Brand relied on its Roland VersaCAMM inkjet printer/cutter to quickly create the vibrant vehicle wrap. “We were able to make the client colors flawlessly, and the printing process was as smooth as could be,” he says.