Bright, shiny and attention-grabbing, metallic accents are guaranteed to get noticed on promotional apparel and accessories. “Anything metallic adds another dimension that automatically draws the eye, making the piece much more interesting,” says Shurli Allinott, president of Brandwear (asi/41545). Think zippers, buttons, gold or silver threads, foils and studs. Consider the logo and the occasion when deciding whether metallic accents are the best way to go. High-energy events like car races or new product rollout parties would benefit from added pizzazz.
According to Joyce Modglin, trend research specialist at Outdoor Cap Co. (asi/75420), “Metallics are often associated with wealth, and there’s a large section of people that like to emulate wealth. However, on the other end of the spectrum, there’s the opposite culture that wants to show or emulate mutilated wealth, and they tend to embrace crackled or spray-printed metallics.”
From a promotional standpoint, she says, metallic embellishments are attractive to all product categories and demographics. Consider individual clients and the messages they’re trying to convey to determine whether metallic would help their brand shine.
Glam it up with the Ogio Glam Ladies’ Polo (LOG105) from SanMar (asi/84863; circle 91 on Free Info Card), constructed from 100% double-knit poly mesh with wicking technology and featuring open-hem cuffs with debossed metal snaps.
Check out the Ogio Ladies’ Melrose Tote (414006) from SanMar (asi/84863; circle 91 on Free Info Card), featuring large metal buttons on the front, padded tech compartments, three side flap pockets and a removable decorative belt.
The Kati Structured Mid-Profile Cap (9223) from Kati Sportcap & Bag (asi/64140; circle 92 on Free Info Card) is made of brushed heavy twill with mid-profile, six-panel construction. Available in one size and 12 colors.
Get the Kati Brushed Cotton Twill Cap (A130) from Kati Sportcap & Bag (asi/64140; circle 92 on Free Info Card); features a low-profile, pre-curved visor and cotton sweatband for comfort; it’s made of brushed cotton twill.
Large metallic buttons add shimmer to the Vawk fall 2015 collection during World MasterCard Fashion Week at David Pecaut Square in Toronto, Ontario.