Floral patterns aren’t a new concept, but as designers reinvent and re-imagine them, flowers continue to claim their place in high fashion as well as the promotional industry. “Florals are a classic motif that everyone understands, but as a designer, one can update them in many ways to be fresh for any taste level or aesthetic,” says designer Mariana Leung, founder and editor of Ms. Fabulous Media. “If a graphic designer is creating floral prints, they can be scaled to suit any look and re-colored for the trendiest color palette.”
For example, Leung points out, bold, large-scale patterns would be perfect for a casual dress, while abstract florals in innovative materials make for a more contemporary, edgy look. Her advice to decorators and industry salespeople: “The beauty of the floral pattern itself is your best sales tool.”
In addition, you could show clients how patterns incorporate up-to-date color trends or mention how universally flattering the pattern might be to the end-user. Plus, florals pair so well with many wardrobe staples, and with a great scope of designs and materials out there, they’re available at any price point your client is willing to pay.
Check out the Satin Tapestry Newsboy Cap (2121) from Mega Cap Inc. (asi/70434; circle 87 on Free Info Card). With an elastic back closure, it’s made of satin and available in four colors.
Style it up with this Lightweight Scarf with Floral Pattern (SU-AWJ9-9) from Assertive Creativity (asi/37166; Circle 88 on Free Info Card), made of viscose and measuring 72” x 44”.
Say aloha to the Men’s Hawaiian Style Camp Shirt (0700-FT) from Fast Lane Clothing Co. (asi/53753; circle 89 on Free Info Card), made with 100% soft and breezy cotton and coconut buttons, from the Toucan Dance Collection.
Get the Allie Tote (11169) from McKlein Co. (asi/70053; circle 90 on Free Info Card); measuring 15 ½” x 4” x 13 ½”, this quilted fabric tote with croc faux leather features double top handles, an exterior zip pocket and top zip closure.
Sporting the dark floral look from head to toe, a model walks at the Giambattista Valli Paris show during Paris Fashion Week.