Stitches

State Government Sample Show Lucrative

Marjorie Corrow, President of Life’s a Stitch Embroidery in Niskayuna, NY, has created a comfortable niche selling Irish-themed apparel at festivals and her retail store Shamrock Chic. But she also pads her profits with a few typical corporate embroidery accounts, the most high-profile of which, she says, she “created out of thin air.”

Corrow used to run a vendor booth at a craft show in a concourse outside the New York state capitol building. Knowing that legislators and staffers regularly walked that path, she put out an embroidered sample of the New York state seal. Sure enough, it caught the eye of an assemblyman. That first sale morphed into an annual sample sale, where Corrow shows off an array of high-quality clothing – from aprons for legislators hosting pancake breakfasts to business attire to gift-appropriate accessories – all of which can be personalized and adorned with the state seal. Corrow says the one-day sample sale can bring in between $2,000 and $10,000, none of which, she notes, is paid for through state funds. “I’ve worked very, very hard with all of these guys,” Corrow says. “They’re very, very pleased with my quality.”