Showcase: Woven Shirts

Woven shirts are super trendy right now,” says Kirsten King, sales executive at alphabroder (asi/34063), “and with many different patterns and cuts to choose from, there’s a style for everyone.” As with everything else, consider the end-user. A clean, crisp classic look might appeal to a slightly older demographic, King notes, while a more modern, active cut with a bolder pattern will likely appeal to a younger audience.

He adds: “Features that will benefit the comfort of the wearer – such as moisture wicking and breathability – are always key, combined with treatments that increase the durability and longevity of the product, like non-shrink and fade fabrications, wrinkle release, snag protection and antimicrobial properties. Polos are great for layering, with a promotional jacket, for instance, to complete a uniform program or give out at a trade show.

Morra emphasizes the importance of creativity when it comes to this fashion must-have. “Utilizing colorblocking with decoration is a hot trend right now; more and more companies are thinking outside of the box when promoting their brand on apparel,” he says.

He suggests considering polos for golf tournaments, service wear and travel wear. Popular colors include white, black and navy, as well as bright hues, which can be offset by a neutral-colored logo.

Keep it smooth with the Men’s Pinpoint Oxford No Iron Shirt (1501) from Executive Apparel Inc. (asi/53418; circle 97 on Free Info Card). Made of 60% cotton/40% polyester, it’s wrinkle-resistant with a patch pocket and pearlized buttons.

Vantage Apparel (asi/93390; Circle 99 on Free Info Card) carries this Easy Care Gingham Check Shirt (1107), consisting of 60% cotton/40% polyester and featuring a button-down collar and left-chest patch pocket.

Check out the Devon & Jones Men’s Crown Collection Glen Plaid shirt (DG520) from alphabroder (asi/34063; circle 106 on Free Info Card), made of 55% cotton/45% polyester with wrinkle-free and stain-release technology.

The Scholar (100877) men’s button-down top from Antigua Group Inc. (asi/36320; circle 98 on Free Info Card) is a 60% cotton/40% polyester shirt with a plaid pattern, full-bottom front, self-fabric chest pocket and open cuff.

The Focus (100544) men’s woven shirt from Antigua Group Inc. (asi/36320; circle 98 on Free Info Card) consists of 60% cotton/40% polyester with a mini check design and self-fabric chest pocket, cuffs, collar and tail bottom.