Stitches

Niche: Kids' Team Sports/Spiritwear

When it comes to teamwear and spiritwear for youth, well, as the saying goes, go big or go home. Oversized prints are popular with the younger crowd, according to Sherri McCarrell, marketing director of Boxercraft (asi/41325). Puff inks and prints and distressed graphics, rhinestones and glitter flake heat transfers are strong sellers, too. She recommends having a variety of sizes on-hand because supporters of all ages crave branded spiritwear. “Having youth and adult sizing available allows you to cover a wide range of sizes to accommodate a ‘team,’” McCarrell says. “Also, this helps the younger market have garments that look more like teen and young adult apparel.”

When it comes to color, says Deanna Miller, senior marketing manager at LAT Apparel (asi/65948), “The majority of sales are done in the basic team colors: red, royal, navy, black, heather and white. Athletic heather tends to be a universal team color. We’re also seeing more secondary colors in team/youth merchandise such as purple, orange and Kelly green.” According to Miller, styles that are popular with youth teams include “the classic, vintage look,” as well as lighter-weight tees. Get in the game with these trendy must-haves on every young athlete’s wish list.


The Preppy Patch Tee (YT66MGR) from Boxercraft (asi/41325; circle 100 on Free Info Card) is a fitted, 60% cotton/40% poly slub tee with trendy contrasting elbow patches.


Score prospects’ attention with the Youth Reversible Moisture Management Muscle (NB2320) from A4 Moshay Inc. (asi/30121; circle 101 on Free Info Card). Made of 100% polyester interlock, it features a two-color side panel on both sides, plus performance properties for the wearer’s comfort.


Channel your inner athlete with the Sporty Slub Tee (YT62) from Boxercraft (asi/41325; circle 100 on Free Info Card). With a V-neck and 60% cotton/40% poly slub jersey, it comes in adult and youth sizes.


This Youth Warp Knit Baseball Jersey (NB4214) from A4 Moshay Inc. (asi/30121; circle 101 on Free Info Card) is made of 100% polyester warp knit and features moisture-wicking, odor-resistant and stain-resistant properties.


LAT Apparel (asi/65948; circle 102 on Free Info Card) offers the Infant Football Bodysuit (4437), 60% combed ringspun cotton/40% polyester with contrast stripes on the sleeves. It’s CPSIA compliant and available in sizes 6M, 12M, 18M and 24M.


Available from A4 Moshay Inc. (asi/30121; circle 101 on Free Info Card), the Youth Football Game Jersey (NB4136) has a 100% polyester mesh body with 100% polyester dazzle trim. Includes moisture-wicking, odor-resistant and stain-release technology.