Cool With Caps

The summer sun makes caps all the more useful promotional gift or uniform accessory. Yet you can’t let function outweigh design. Just over 40% of U.S. consumers who keep a cap do so because it’s attractive, according to ASI’s 2014 Global Advertising Specialties Impressions report. Consider your options when decorating a cap.

“Embroidery is always best when it comes to a six-panel cap, which is the most popular style of hat,” says Mitchell Krakower vice president of Hackensack, NJ-based Topwear International (asi/91430). “This is because there’s a seam in the front and printing doesn’t always line up well. Of course if the logo is very intricate or it’s a picture, printing or sublimation can be better in that case, but you might be better off switching to a five-panel cap.” Of course, you can also choose to go custom. Krakower says decorating before the cap is constructed allows for greater choice of decorative options and a higher quality finish.

Though the most popular form of decoration is embroidery, there are many choices in style of embroidery, according to Catherine Epstein, business development manager of Champlain, NY-based Fersten Worldwide (asi/53974): “Flat and 3-D embroidery are the most popular. Depending on the logo, we also see increased demand for light back fill embroidery, 3-D puff with bean stitching, 3-D puff outline embroidery and crisscross embroidery. After embroidery, it’s laser etching, which on headwear is fabric- and color-dependent and can’t be done on all headwear styles and colors.”

Talk to your cap provider to learn what decorative options would be best for your project.

Fersten Worldwide Inc. (asi/53974); circle 77 on Free Info Card.

Topwear International (asi/91430); circle 78 on Free Info Card.