Stitches

Staton Talks Fashion and Business

Sportswear supplier Staton Corporate & Casual (asi/89380) wants you to tune in to its new Web-based talk show. The Thread by Staton features industry news and in-depth coverage of fashion, lifestyle, business and live events. The show was conceived by Lea Robinson, vice president of sales and marketing, and Kara York, vice president of product marketing.

“In an era of information overload, we recognize that we aren’t just competing against other suppliers selling similar products through social media, we’re also competing against our customers’ friends, family, viral videos and cute puppies,” Robinson says. “We had to ask ourselves how we can be of service to our customers. Our goal is … to focus on being useful, relatable and entertaining to our customers – bloopers and all.”