Stitches

Boxercraft Hopes to Score Points with Partnership

Boxercraft Apparel (asi/41325) scored a homerun with its latest partnership. The company is offering a line of logoed loungewear for Minor League Baseball this season. Merchandise for all 160 clubs will be available at Minor League retail and team stores at participating ballparks across the U.S. and online.

“We’re always looking for ways to expand the Boxercraft brand, and working with Minor League Baseball seems like a perfect fit,” says Shelley Foland, CEO of Boxercraft. “We understand brand passion, as we see with our college consumers wearing our apparel showcasing their favorite schools. Now, we’re giving baseball fans the same opportunity to show their brand loyalty for their favorite teams.”

Boxercraft is offering a variety of logoed adult and youth loungewear, including men’s, women’s and youth styles for Minor League Baseball consumers. Items include several styles of pants and boxers, both in flannel and cotton.

“Anytime we can give our fans another way to show their enthusiasm for their (favorite team), it’s a win,” says Sandra Hebert, director of licensing for Minor League Baseball. She added that loungewear is a new category for the organization, and she expects it to appeal to all ages.