According to Pantone’s Spring 2015 Fashion Color Report, Glacier Gray is one of the hottest – and coolest – shades to watch in the coming months. Pantone describes the hue as “nature’s most perfect neutral,” a timeless color that’s “quietly assuring and peacefully relaxing.”
In promotional apparel, the color works well with laser-etching and “creates a subtle, tonal effect,” says John Perez, marketing associate at Tri-Mountain (asi/92125). Perez emphasizes the versatility of gray: “It’s a great neutral color for branding and, for the most part, doesn”t clash with logo colors. The color is so versatile, so it’s a good match for virtually any target audience.”
Elson Yeung, director of private label design and merchandising for alphabroder (asi/34063), describes this shade of gray as “a neutral tone that offers something different from the traditional black and navy. Target customers who are looking for something different, and those who are more aware of the current trends in fashion and world of sports.” He adds that gray works well for a “professional, polished look” or an “executive/corporate look.”
Pair gray with just about any color, as it’s nearly impossible to find something that clashes with it.
The Men’s Moisture Wicking Pullover Shirt (638) is available from Tri-Mountain (asi/92125; circle 89 on Free Info Card) in five popular colors, including gray. It features contrast stitching accents for a sporty look and UltraCool moisture-wicking technology.
Also from Tri-Mountain (circle 89 on Free Info Card) is the Gala Women’s Jersey Polo (KL209), which features UltraCool moisture-wicking technology, as well as a self-fabric Johnny collar and princess seams.
Alphabroder (asi/34063; circle 90 on Free Info Card) carries the Alternative Ladies’ Slouchy Pullover (AA1990) in Eco Gray and other colors. The sweatshirt, which includes recycled polyester and organic cotton, is ultra-soft and draped for a flattering fit; decorated by Howard Potter, CEO of Utica, NY-based A&P Master Images (asi/702505; circle 91 on Free Info Card).