Three-dimensional embroidery is an embellishment method that, quite literally, helps brands stand out. In order to create 3-D embroidery, the decorator begins with a layer of EVA plastic cut in the shape of the decoration or logo. Then, the embroidered design is sewn over top of the plastic to create a raised effect.
"3-D embroidery seems to appeal to the younger male demographic, ages 18 to 30," says Jessica Strain, marketing manager at Dri Duck Traders Inc. (asi/50835). "These individuals are looking for unique items with a high perceived value."
3-D embroidery is especially popular on caps. "We've discovered a niche in the headwear market by decorating the side of the cap and leaving the front open for company decoration," Strain says.
Rich Medcraft, owner of StitchWise Embroidery Design in Eagle Point, OR, cautions that 3-D embroidery – also called puff embroidery – has limited applications. "Polyester thread is a must, since it can handle the heat," he advises. "There are some logos that it won't work for."
Fersten Worldwide (asi/53974; circle 92 on Free Info Card) supplies this Men's Three-Layer Performance Soft Shell Jacket (FW3131), featuring waterproof and breathable fabric, a detachable hood, microfleece lining, a right-side chest pocket and an interior security pocket with audio port access.
This striking, six-panel 3-D Wildlife Series Cap (D3307) from River's End Trading (asi/82588; circle 93 on Free Info Card) is made of cotton chino twill with an adjustable Velcro back strap.
The lovely Ladies Lightweight French Terry ¼ Zip Pullover (3764) from Bodek and Rhodes (asi/40788; circle 94 on Free Info Card) is made from 60% combed, ringspun cotton/40% polyester with a taped neck, double-needle hemmed sleeves and a shirt tail bottom; digitized and embroidered by Nancy Mini, senior marketing specialist and resident embroiderer at Madeira USA (circle 95 on Free Info Card).
Check out the Carry-All Tote Bag (1000-104) from Otto International (asi/75350; circle 96 on Free Info Card), which features protective PVC lining, reinforced dual web shoulder straps, exterior side pockets, and an interior hanging pocket in six colors; decorated by Madeira USA (circle 95 on Free Info Card); digitized and embroidered by Nancy Mini, senior marketing specialist and resident embroiderer at Madeira USA.
This apron was constructed especially for Stitches by Nancy Mini, senior marketing specialist and resident embroiderer at Madeira USA, who also digitized and embroidered the design.