Showcase: Leggings and Socks

provide a great way to warm up in style and advertise a hot brand at the same time. "Leggings are versatile," says Jamie Henry, product development manager at Boxercraft (asi/41325). "You can dress them up, wear them with boots and a sweater or with your favorite T-shirt or pullover for a comfortable, casual look."

According to Henry, dance and cheer groups and college-age women are ideal targets for promotional leggings. "We see all-over printed leggings in patterns including Aztec designs, geometric and floral as most popular and trendy right now," she says. "On trend today are large side-leg prints as well as prints on the back calf of the legging."

Another trend afoot is the promotional sock, and Charles Badgett, owner of Sports Solutions Inc. (asi/88876), explains why. "Everyone wears socks, and socks can be a low-cost option as a promotional item," he says. And quality is key. "Socks can take on a higher perceived value (and better bang for advertising budgets) if they're well-made. Each time an end-user wears it, they see the logo on the sock, which increases brand awareness and associates the brand with quality." In Badgett's experience, white and black are the most popular sock colors. For decoration, many customers request custom knit-in logos, which create a higher perceived value. Other sock decorating options include direct embroidery, appliqué or sublimation.


    Get a leg up on the competition with the Cotton Spandex Jersey Legging (8328) from American Apparel (asi/35297; circle 98 on Free Info Card). Made of 95% cotton/5% elastane, this form-fitting legging is designed for superior screen-printing results and features an elastic waistband for flexibility and comfort; decorated by Howard Potter, CEO of Utica, NY-based A&P Master Images (asi/702505; circle 91 on Free Info Card).


    The High Performance Wicking Crew Sock (Sock S005C) from Sports Solutions Inc. (asi/88876; circle 99 on Free Info Card) is made in the USA, as are all socks from this supplier. This sock is designed with moisture-wicking material and a supportive arch keeps it in place and provides a superior fit.


    These Unisex Stripe Knee High Socks (RSASKL) from American Apparel (asi/35297; circle 98 on Free Info Card) are manufactured in the USA from 80% cotton/15% nylon/5% elastane. Sporting a triple stripe pattern, they're ultra-soft with a comfortable, breathable cotton blend; decorated by World Emblem International (asi/98264; circle 100 on Free Info Card).


    Get your game on with the Game Sock (6025) from Staton Corporate and Casual (asi/89380; circle 101 on Free Info Card); this knee-length tube sock is made of 91% nylon/5% polyester/4% elastic and is available in 11 colors (including teal and gold); decorated by Penn Emblem Co. (asi/77120; circle 102 on Free Info Card).


    These Stripe Thigh High Socks (RSASKTH) from American Apparel (asi/35297; circle 98 on Free Info Card) are made in the USA of 85% poly/13% nylon/2% elastane. With a fun triple stripe pattern, they're comfortable, breathable and ultra-soft; decorated by World Emblem International (asi/98264; circle 100 on Free Info Card).


    Days Off Designs (asi/48720; circle 104 on Free Info Card) carries these Stretch Pants (RWSP), made of 95% polyester/5% spandex and available with full-coverage sublimation.


    Boxercraft (asi/41325; circle 103        on Free Info Card) distributes these Ladies' Love 'Em Leggings (S08); constructed of 90% cotton/10% spandex, these lovely leggings are available in a variety of sizes and colors.


    Get these snazzy Spandex Pants from B-Skinz (asi/37823; circle 97 on Free Info Card) in a solid or any of over 100 available patterns, available in sizes XS-XL.