From the runway to retail, spanning all ages and both genders, the V-neck trend is turning heads – and flattering them in the process. “The shape of the ’V’ is flattering to most face shapes,” says Monika Rene, customer service representative at Bishop the Garment Co. (asi/40585). “The crew neck accentuates the broadness of the cheekbones and emphasizes roundness of the chin line by presenting a round line right under the chin. Most people would prefer that their cheekbones appear wider than their jawline, and the V-neck shirt accentuates that; the V also accentuates the chest.”
According to Rene, women tend to favor a deeper V-cut, while men prefer more shallow styles. She believes the best ages to target with this trend are people in their mid-twenties through forties. “Tech companies and groups that tend to focus more on athletic apparel” would be drawn to V-necks, she says, also noting that left-chest logos and full-front logos are popular decoration locations.
To industry salespeople selling this style, Rene says: “Understand the needs of your client, and it’s always best to offer the V option rather than not.” Even if they say no, they’ll know it’s an option to revisit if they wish.
Bodek and Rhodes (asi/40788; circle 90 on Free Info Card) supplies the trendy Next Level Men’s CVC V-Neck Tee (6240), made of 60% combed cotton/40% polyester jersey for a super-soft feel. It contains a baby rib-knit set-in collar and comes in 12 colors; decorated by Utica, NY-based A&P Master Images (asi/702505; circle 89 on Free Info Card).
Consisting of 100% combed ringspun cotton, the Junior Fine Jersey V-Neck Tee Dress (3622) from Bodek and Rhodes (asi/40788; circle 90 on Free Info Card) features a ribbed V-neck collar and double-needle hemmed sleeves and bottom. Choose from black, raspberry sorbet and white; decorated by Utica, NY-based A&P Master Images (asi/702505; circle 89 on Free Info Card).
This Ladies’ Flowy V-Neck Tank (8805) is from Bella Alo (asi/39590; circle 88 on Free Info Card); decorated by A&P Master Images (asi/702505; circle 89 on Free Info Card).
The V-Neck Jersey with Striped Sleeves (06334) from Americana Sportswear (asi/35722; circle 91 on Free Info Card) is a 50/50 cotton/polyester knit V-neck shirt; decorated by Utica, NY-based A&P Master Images (asi/702505; circle 89 on Free Info Card).
This model sported a stylish V-neck under a fashion-forward blazer at the Soia & Kyo Spring/Summer 2015 fashion show during World MasterCard Fashion Week at David Pecaut Square in Toronto.