Fur has long been a fashion staple, lending elegance, softness and a cozy feel to any garment it graces. It was once considered a luxury item that only the rich could afford, but no more. “Faux fur, being available at a fraction of the cost of real fur, is a great substitute that provides a high perceived value to any item,” explains Sharon Griffith, vice president of sales and marketing at Kanata Blanket Co. (asi/63823). She says as the synthetic process to create faux fur improves, it becomes harder to tell the real from the imitation.
The synthetic material is seen in many major retailers, and not just on clothing. Griffith mentions “furnishings such as rugs, cushions and blankets, and even in place mats,” to name a few. “Faux fur has a universal appeal, so any demographic can be targeted and any type of company or group, ” she adds. “It’ll appeal to those looking for an elegant, luxury touch to those looking for something funky and stylized.”
Selling points of fur include its luxurious look and feel, as well as its timeless popularity. For the faux alternative, point out that it offers the same high-fashion style as the real thing.
At the Kopenhagen Fur Collection show during Mercedes-Benz China Fashion Week Spring/Summer 2015, a model spotlighted an elegant-looking fur shawl. The show took place in Beijing.
Lined with faux fur, the District Trapper Hat (DT625) is available from SanMar (asi/84863; circle 92 on Free Info Card). It has a 100% polyester construction with acrylic/poly faux fur lining and self-fabric chin straps with buckle; decorated by Nancy Woodruff, president and owner of Villa Park, IL-based Cherokee Rose Embroidery (circle 96 on Free Info Card).
Kanata Blanket Co. (asi/63823; circle 97 on Free Info Card) carries this Velvafur Throw (20380), featuring plush, high-pile faux fur on one side and micro fur on the other.
This stylish Women’s Faux Fur Fleece Hoodie (5125) from Charles River Apparel (asi/44620; circle 98 on Free Info Card) consists of anti-pill Evolux filament fleece, and the trim contains 85% acrylic/15% polyester for an animal-friendly garment, fitted with princess seams; decorated by Carolyn Cagle, owner of Stacy, MN-based Strikke Knits (circle 99 on Free Info Card).