Children: the walking, running, ever-enthusiastic billboards for your clients' brands. Any logo that's worn by a kid is sure to be noticed, but the question is, what to logo?
"Kids' styles are following adult fashions, which is where the main influences in trends originate. Polka dots, stripes and picot trims are trending fashions right now for youth apparel as well," says Andrea Routzahn, vice president of portfolio and supplier management for alphabroder (asi/34063). She notes that bright, fun colors are popular, as are fabrics that are both comfortable and durable.
When marketing apparel for the younger demographic, aim a little higher in age. "Children's apparel is marketed most strongly to parents or caregivers," says Gina Watson, CEO of LAT Sportswear (asi/65948). "Being able to grab that 'aww' moment is essential. A mom, grandmother or aunt may fall in love with a Tutu bodysuit, or a father or grandfather may see a football bodysuit printed with their favorite team logo and snatch it up immediately for purchase."
Kids' apparel and accessories are ideal for summer camps, back-to-school gifts, day cares, hospitals and charity events.
Check out the Kids' Regular Fit Long-Sleeve Pullover Hooded Sweatshirt (460) from Tipsy Inc. (asi/91420; circle 100 on Free Info Card), made of poly/cotton fleece and featuring bold stripes and a kangaroo pocket.
This 100% cotton jersey Toddler 5.5-oz. Ringer T-Shirt (RS3380) from alphabroder (asi/34063; circle 123 on Free Info Card) has contrast double-needle ribbed binding on the neck and sleeves; decorated by Janelle Bolt, owner of Dundee, OR-based Busy Hands Embroidery (circle 105 on Free Info Card).
Stay warm with this Youth Polar Fleece Vest (Y/V164-VEST), made in the USA and available from 20 Degrees Below (asi/92366; circle 106 on Free Info Card). Choose from dozens of color options and sizes ranging from youth extra small to youth extra large; decorated by Janelle Bolt, owner of Dundee, OR-based Busy Hands Embroidery (circle 105 on Free Info Card).
Vitronic Promotional Group (asi/93990; circle 107 on Free Info Card) carries the Paws N Claws Backpack (A740), made of polyester with zippered closure, front and side pockets and padded, adjustable shoulder straps.