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Trend Alerts: Pantone's Dried Herb

Pantone’s Dried Herb

Earthy and strong, Pantone’s Dried Herb is just as welcome in the military scene as it is atop a hearty meal, as the title suggests. “This seems to be part of a broader ‘safari’ trend going on this season, which is driving olive and khaki,” says John Ottaviano, president of Rothco (asi/83708). “It’s an interesting mix of basic earth tones with more exotic items like safari hats and animal prints.”

Help this color pop by placing it beside yellow or gold. Alternately, Ottaviano says, red will help it stand out, while “a darker brown is nice for a muted, tone-on-tone look.”

Consider Dried Herb for both men and women; the shade “will work very well for promotions for both genders, and especially well for young professionals and those in urban areas,” he points out. “The colors are great year round – khaki more so in the summer, and olive is great in the fall and winter.”

Even if your clients aren’t interested in a “military” look, Ottaviano says, “The classic nature of khaki and olive uniforms fits in well with more casual work environments. It’s also perfect clothing for service industry employees.”


The Olive Brushed Twill with Tuck Strap Cap (GL-960) from Outdoor Cap Co. (asi/75420; circle 95 on Free Info Card) is an unstructured brushed chino twill cap with six panels. It features a low crown, pre-curved visor and tuck strap with slide closure.


With an ARMY appliqué across the chest, front pouch pockets and a drawstring hood, the Vintage Olive Drab Army Zipper Hooded Sweatshirt from Rothco (asi/83708; circle 97 on Free Info Card) is made of a cotton/poly blend and fleece lined.


Made from heavyweight cotton canvas, the Olive Drab with USMC Globe & Anchor Print Messenger Bag (product 9849) from Rothco (asi/83708; Circle 97 on Free Info Card) contains a large main compartment, an inside zipper pouch, four outside pockets and an adjustable shoulder strap.