“There’s potential for a huge demand for fleece in any market,” says Margo Scavone, director of marketing for Bodek and Rhodes (asi/40788). “It’s an essential layering piece and can be presented as a part of a full corporate outfitting program. Think about fleece apparel or cozy fleece blankets for corporate gift baskets.”
The material is versatile because it’s comfortable and fashionable, something that looks great on everyone, according to Scavone. Between performance wear, wardrobe basics and fashion styles, fleece has you covered.
“With so much variety,” she says, “there’s potential to market fleece to any demographic. They have always been a campus and sports fan favorite, and fleece quarter-zips are going corporate.”
In addition, performance fleece isn’t just a necessity at the gym, but can be worn all day. She points out that durable fleece jackets are a great option for outdoor workers and delivery personnel. “There are even super-soft styles with fashion-forward finishes like acid wash, colorful tie-dye and burnout,” she says. When decorating fleece apparel and accessories, keep in mind: “Printing methods that maintain a soft feel are perfect for acid-washed, heathered and triblends. For the die-hard sports fan, nothing beats a bold screen print of their favorite team mascot.”
The Viking Panda Fleece Pullover (7550) from Tri-Mountain (asi/92125; circle 99 on Free Info Card) is made of polyester anti-pilling fleece and has contrasting trim on the inside collar and zippers, as well as two front zippered pockets.
The Women’s Waypoint Birdseye Fleece Jacket (5683) from Charles River Apparel (asi/44620; circle 101 on Free Info Card) contains 96% polyester/4% spandex, a stretch fleece fabric with a textured birdseye pattern. It’s breathable with mid-weight warmth, featuring a standup collar and zippered side pockets.
Slip into the Adult Fleece Beanie (TQ) from FIEL-Fairdeal Import & Export (asi/53509; circle 98 on Free Info Card); at 8 ½” x 10”, this polyester microfleece hat features anti-static treatment so dust and lint won’t stick.
Stay warm with Fleece Scarves (FB106) from Tekweld (asi/90807; circle 100 on Free Info Card). Available in 12 colors, the scarf measures 9” x 60”, is fleece-lined and made from poly-fleece blend.
Try the Embroidered Fleece Earband (LTWE-400) from Suntex Industries (asi/90160; circle 102 on Free Info Card); measuring 3” x 10”, it’s 100% polyester fleece with an anti-pilling finish and a tapered shape to cover wearers’ ears.