Stitches

Apparel: Print Leggings

This season, your clients can have their leggings any way they want them. Offering tons of dramatic flair during the spring and summer fashion shows were innovative legging styles by the likes of Just Cavalli and Dimitri, proving this as a potentially enduring trend.

Liz Lovejoy, office manager at Assertive Creativity LLC (asi/37166), says leggings have remained in vogue since the 1980s, especially in the promotional arena, because they’re economical and convenient. “You can buy several pairs of leggings for a fraction of the cost of one pair of pants,” she says. “Plus they’re incredibly versatile – a plethora of outfits can be generated with just a few pairs. And buyers don’t need to worry about precise sizing or hip-to-thigh ratios, because leggings are stretchy and hug the curves easily.”

“The popularity of printed leggings has been on the rise for a couple of years now, as has the number of prints,” says Yvette Corona, customer service representative for American Apparel (asi/35297). “With so many different designs being offered, the market for printed leggings is growing.”