Welcome to the 2018 Power 50 list, which ranks the most influential people in the industry.

#45 Jim Hagan & Kellie Claudio, Sweda Co. (asi/90305)

2017 Rank: 50

Following a difficult stretch in 2016 with KB Marshall in charge, Hagan and Claudio have steadied California-based Sweda. Sales at the Top 40 supplier improved in 2017 and these execs are forecasting 2018 promo revenue will be up by 7%, buoyed by new product categories and decoration options. Claudio in particular has won industry acclaim of late, as Counselor named her the 2018 Supplier Woman of Distinction.