Welcome to the 2018 Power 50 list, which ranks the most influential people in the industry.

#3 Kevin Lyons-Tarr, 4imprint (asi/197045)

2017 Rank: 4
Title: CEO
Industry Experience: 27 years

This California native has grown 4imprint into the top-selling distributor in the market, building on its e-commerce prowess with personalized decoration tools and an exclusive apparel line. Most recently, Lyons-Tarr has also invested in local radio and national TV advertising to market 4imprint to a larger audience. KLT has been in the top 10 in our rankings every year since 2010 and was number one as recently as 2015.