Welcome to the 2018 Power 50 list, which ranks the most influential people in the industry.

#2 Marty Lott & Jeremy Lott, SanMar (asi/84863)

2017 Rank: 3

Leaders of the industry’s largest supplier, the Lotts are universally respected in the market, garnering some of the highest peer scores each year in our survey. Counselor estimates SanMar – which won six 2018 Distributor Choice Awards – now generates $1.4 billion in annual promo sales. The looming question for this father-and-son duo: will SanMar ever expand beyond apparel into hard goods?