Welcome to the 2018 Power 50 list, which ranks the most influential people in the industry.

#10 Gene Geiger & Jo-an Lantz, Geiger (asi/202900)

2017 Rank: 7

Few execs in the market are more decorated than Geiger and Lantz, the latter of whom was recently named the firm’s first non-family president. The notable pair helped engineer Geiger’s March 2018 purchase of BTC Group, signaling an expansion into Europe. While their Power 50 peers hold them in high regard, this duo’s drop in our rankings reflects lower influence scores from the industry at large.

“Leadership is setting a moral and behavioral example that others will model when making decisions and taking action.” Gene Geiger, Geiger