Counselor

Bruce Fox Acquires DYR/Design Your Recognition

New Albany, IN-based supplier Bruce Fox Inc. (asi/42330) announced that it has acquired fellow awards supplier DYR/Design Your Recognition (asi/48051), based in Boca Raton, FL. Financial terms of the deal were not released, but the transaction became effective as of September 19 and Bruce Fox told Counselor that it will continue to use the DYR brand name and ASI number in the marketplace.

As part of the deal, manufacturing of DYR products will be moved to the Bruce Fox facility in New Albany, IN. Also, DYR's Aaron Itzkowitz will be joining the Bruce Fox team.

Bruce Fox Inc., which has 150 employees, was founded in 1938 and specializes in manufacturing custom award products. The supplier firm also offers point-of-sale displays, commemorative items and signage products. DYR, founded in 2010, manufactures full-color awards and recognition items. The company was named to Counselor's Fastest-Growing Suppliers list this year, ranking number seven in the industry after reporting sales growth of 68% between 2011 and 2013.