2017 Hot List: Tracey Clingen

"Don’t fall in love with your computer. It’s the human element that keeps you alive."

Our annual picks of the industry’s rising stars – a brave, bold group that’s trailblazing a unique path to success.

Tracey Clingen

Genumark (asi/204588)

In February of this year Tracey became Genumark’s Vice-President of National Programs. It’s been a long road from the retail side of Roots Canada to designing all the e-commerce stores at Genumark, teaching herself the digital art programs along the way. “I never have the same day twice. I’m always solving new problems or learning new programs to keep up with technology. It’s like spinning plates,” Clingen says.

In order for Genumark to remain competitive, Clingen keeps her finger on the pulse of the industry. “When you go to trade shows, you see people you’ve developed relationships with over the years. They feed you information and remind you why you love this industry,” Clingen says.

Although she’s responsible for adapting to tech advances, Clingen values the role of human connection. “Don’t fall in love with your computer,” she says. “It’s the human element that keeps you alive.”

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