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2017 Hot List: Julie and Dan Haar

"We're not satisfied unless our clients rave about us."

Our annual picks of the industry’s rising stars – a brave, bold group that’s trailblazing a unique path to success.

Julie and Dan Haar

Proforma Strategic Promotions (asi/300094)

Julie and Dan Haar are partners in life – and in promo success.

The husband-and-wife team helms Proforma Strategic Promotions (asi/300094), a distributorship that has engineered explosive 1,200% growth over the last six years. Led by the hustling Haars, the firm, which has three employees, achieved 2016 sales of $1.2 million – a tally the Haars believe they’ll beat this year.

“Our success,” says Dan, “is due to three things: A strategy for increasing revenue from long-term clients, organic referrals from existing clients and aggressively pursuing acquisitions.”

In part, the sales acceleration and growing list of satisfied clients are also the fruition of the complementary skill sets Julie and Dan bring to the business. Julie, who founded the distributorship in 2006, weds a wealth of expertise in print, promo and e-commerce programs with a penchant for responsive service and intuitive knowledge of client needs. Dan, a trained architect who spent 20 years in the design and construction industry before joining the distributorship, draws on his extensive experience managing complex multimillion-dollar projects to help ensure promised solutions are executed flawlessly. “We’re not satisfied unless our clients rave about us,” says Dan.

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