Our annual picks of the industry’s rising stars – a brave, bold group that’s trailblazing a unique path to success.
When the Great Recession hit, Joe Durham lost his job teaching and coaching high school football in Cobb County, GA. Some people would’ve pouted, but Durham took it as a motivator. “My wife introduced me to an owner of a distributorship,” he says.
At that moment, Durham’s career selling promo products was born. With Durham’s drive, his success was virtually guaranteed. After learning the promo trade at STG Marketing (asi/316175), Durham transitioned to HALO (asi/356000), where he’s increased his sales every year since joining the company. In 2017, he says he’s "on the verge" of getting his biggest client yet – a large hardware company. Durham’s philosophy on winning huge deals: “If you’re not asking the question, it’s always going to be a no.”
Durham’s perspective is also noble one. “Sure, I want to be up over a million dollars in sales soon – reaching that level would validate everything,” he says. “But I want to be happy and have balance in my life.”
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