Mark Ziskind, CSE (asi/155807): “Wearable technology is already a viable option as a promotional product. We have done quite a few orders for items such as the FitBit and GoPro.”

Catherine Faulk, BIC Graphic (asi/40480): “I believe it will catch on eventually, but I don’t see this having too much immediate impact in our industry because of the price point and the intricacy of the technology.”

Gregg Emmer, Kaeser & Blair (asi/238600): “With low minimums and good imprinting options, the premium and incentive use of retail branded items will likely be pretty good.”

Jo-an Lantz, Geiger (asi/202900): “Once the pricing comes down, I believe there is a market for biofeedback technology that is more sophisticated than the pedometers of old.”

Mark Graham, Rightsleeve (asi/308922): “We will need mass adoption at the consumer level first. Secondly, we will need to see costs drop so they are more accessible as promotional products to clients. “

Jim Franklyn, Inkhead (asi/231159): “The new era of decision makers will demand it. Short-term it will be more niche, but will evolve to become like other brand-name high-end items in the promo market.”