Mark Ziskind, CSE (asi/155807): “Wearable technology is already a viable option as a promotional product. We have done quite a few orders for items such as the FitBit and GoPro.”
Catherine Faulk, BIC Graphic (asi/40480): “I believe it will catch on eventually, but I don’t see this having too much immediate impact in our industry because of the price point and the intricacy of the technology.”
Gregg Emmer, Kaeser & Blair (asi/238600): “With low minimums and good imprinting options, the premium and incentive use of retail branded items will likely be pretty good.”
Jo-an Lantz, Geiger (asi/202900): “Once the pricing comes down, I believe there is a market for biofeedback technology that is more sophisticated than the pedometers of old.”
Mark Graham, Rightsleeve (asi/308922): “We will need mass adoption at the consumer level first. Secondly, we will need to see costs drop so they are more accessible as promotional products to clients. “
Jim Franklyn, Inkhead (asi/231159): “The new era of decision makers will demand it. Short-term it will be more niche, but will evolve to become like other brand-name high-end items in the promo market.”
Apple Watch Leads Wearables Technology Revolution
The Apple Watch, launched April 24, is the first major product release since Tim Cook became CEO.Big promo potential here!
- The Apple Watch is forecast to sell about 20 million units by the end of 2015, according to research firm CCS Insight.
- The wearable technology market is expected to sell 116 million units in 2017, quadrupling the 27 million sold in 2014, according to Juniper Research.
- Research firm Ovum says that multipurpose wearables will account for 62% of total retail revenues in 2020, equivalent to $16.5 billion in sales.
- PwC projects that more than 40% of U.S. adults will own a wearable tech device by 2016.