Counselor

Chris Sinclair and Shaun Lichtenberger - The Hot 25

Who’s shaking up the industry today and making it a unique, successful, challenging and innovative sector? The members of the 2016 Counselor Hot 25. Check out their stories.

As far as Chris Sinclair and Shaun Lichtenberger are concerned, Tony Robbins said it best: “If you’re not growing you’re dying.” That mantra has informed their business for the past seven years, spurring them to make unorthodox decisions, such as going catalog free. The duo, vice president and president, respectively, of Brand Blvd (asi/145124), an Ontario-based distributor, decided long ago that following the status quo was not an option. Last year, that meant reimagining the company, redesigning their logo, office space and more. The point was not just to spruce up the place, says Lichtenberger, but to inspire staff to reach greater heights. Growth, Sinclair says, is often not about numbers. “It can be increasing efficiencies, refining a process or looking at your business through a different lens.”

Finding ways to embrace that entrepreneurial spirit has made the difference in helping the company stay ahead of competitors and keeping staff motivated. Says Lichtenberger, “Our team of rock stars continues to grow and evolve, which has a direct correlation to our numbers.”

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